“Why being authentic is the ace up your sleeve for a successful business”
International bestselling marketing author, and founder of The Marketing Gym, Dee Blick, talks about the inspiration behind her latest book, ‘You’re The Best!’ an informative guide on how to build an authentic and magnetic personal brand…
I’ve spent the last 40 years, working with small business owners, helping them to build their brand on a shoestring budget. So, I know they’re time poor and that marketing must deliver, yet the sheer volume of information online about marketing and branding, is overwhelming. It can lead to inaction, negligible results, even moving in the wrong direction altogether, often after a business has parted with a significant sum.
Brand building is not a nice-to-have for any small business. It’s a must if they are to command attention and resonate with their target audiences. Building a strong, authentic, and magnetic brand; one that extends from the business owner to their business means more than having a nice logo and website.
The challenge is, where to start. And who to trust.
With my new book ‘You’re The Best! How to Build an Authentic and Magnetic Personal Brand’ my mission was to write an inviting, easy to read and absorb book, rooted in my experience as a marketer and harnessing my talent as a time served copywriter My advice, tips and templates have worked for thousands of businesses worldwide. I back up my experience as a Fellow of The Chartered Institute of Marketing, the world’s largest marketing body. You can trust what I say because it works.
So what will you find when you dip into my book?
There are thirteen chapters, including why being authentic is the ace up your sleeve and, overcoming fear of failure. For some, playing it safe is just a fear of failure in disguise; no ally of building an authentic and magnetic personal brand. There are chapters on finding your ‘Whys’ – the compelling reasons why you want to become magnetic; how to create a powerful, intensely practical personal brand plan, plus the action chapters – raising profile with PR, public speaking, event planning and writing a book – the ultimate business card.
As the glue that binds the book together, the biggest chapter addresses how you can build your business brand alongside your personal brand. It is based on a branding masterclass I delivered for Perrys Chartered Accountants in Tunbridge Wells. 80 businesses attended so they could discover how the five pillars of branding – clarity, consistency, continuity, visibility, and sustainability – could help them build a brand on firm foundations.
In some chapters of You’re the Best, I’ve included templates of my work to remove the guesswork for readers. Each chapter stands on its own and I summarise the key points at the end.
I am fortunate that I was a writer before I became a marketer. It’s as important to me that readers enjoy reading my book as much as they enjoy learning from it; before putting my tips into practise as they embark on their personal and business, brand building adventure.
Being magnetic is magical. I hope that with my book as your trusted companion, you step into the spotlight. And shine.
FIND OUT MORE:
‘You’re The Best! How to Build an Authentic and Magnetic Personal Brand’ will be published on November 25th and will be available to buy via Amazon.
To contact Dee you can get in touch via: www.linkedin.com/in/creativemarketer or email her at dee@themarketinggym.org
